A bit about me

I’m Eric Jackson, and I’ve been building brands for a decade. I currently live in the Seattle area and serve as the Creative Director at Northbound, both managing a team of creators and also rolling up my sleeves to make names, logos, and full brand identities for complex portfolio brands like Microsoft and Cisco to up-and-coming startups.

At Lexicon, I conducted linguistic research and developed names for major clients like Facebook, Coca-Cola, P&G, Clorox, and Abbott. As Strategy Director at Salt Branding, I created naming and brand architecture solutions for Lumen, SurveyMonkey, JLL, HCA Healthcare, and Western Union.

🗣️ I’ve also got an MA in linguistics. ☦️ I’m a Byzantine Catholic and bird lover. 🕊️ And I love telling collaborative stories with friends as a D&D Dungeon Master. 🐉

Agencies I’ve worked at:

Awards my work has won:

Eric wearing sunglasses and a colorful shirt holding his baby daughter dressed in white with a large sun hat in a tulip field on a sunny day.

alter ego?

AI-generated image of Eric wearing medieval-style armor, standing between stone walls in a dimly lit setting.
A conference or seminar with a large presentation screen titled 'What is freedom like?' displaying words like 'Organic,' 'Transparent,' 'Simple,' 'Vibrance,' and 'Musicality.' Three speakers stand in front of the screen, engaging with the audience seated at tables.

Have a question?

Also here for any dad jokes.